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Product launch essays, maker stories, build notes, and product-discovery thinking from inside Shipstry.

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How to Stand Out When Every New Launch Looks Like Another AI Agent

How to make an AI launch feel distinct when every product claims to be an agent: own a workflow, show the boundary, and prove it works.

May 25, 202611 mins read0claps0comments
How to Stand Out When Every New Launch Looks Like Another AI Agent
PuinoibPuinoib

Launch Day Is Not the Strategy: What to Do in the 14 Days After You Ship

What to do in the two weeks after launch so the spike turns into better pages, better proof, and clearer next steps.

May 19, 202611 mins read0claps0comments
Launch Day Is Not the Strategy: What to Do in the 14 Days After You Ship
PuinoibPuinoib

Introducing Backlink Submissions

Why I turned Shipstry's backlink directory into a product-scoped submission workflow, so makers can track outreach, follow-ups, and live listings without going back to spreadsheets.

May 15, 20263 mins read0claps0comments
Introducing Backlink Submissions
PuinoibPuinoib

The Product SEO Page Structure I Actually Trust

My default way to structure product SEO pages so they match intent, explain the workflow, and turn search traffic into real evaluation.

May 9, 20269 mins read0claps0comments
The Product SEO Page Structure I Actually Trust
PuinoibPuinoib

Why I Built Fog Mode

Why Shipstry hides vote counts and rankings during a fixed daily window, and what fairer product discovery should look like for indie launches.

April 28, 20268 mins read0claps0comments
Why I Built Fog Mode
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Building Stability: How Shipstry Navigated a Live Production Upgrade in 24 Minutes

How Shipstry handled a live production upgrade with comment and payment migrations, historical order backfills, and a short write freeze — all while keeping the site publicly accessible.

April 14, 202610 mins read0claps0comments
Building Stability: How Shipstry Navigated a Live Production Upgrade in 24 Minutes
PuinoibPuinoib

The Product Launch Checklist I Wish I'd Had

A practical guide for solo makers and small teams on preparing, executing, and following through on a product launch — from positioning to post-launch growth.

April 10, 20269 mins read0claps0comments
The Product Launch Checklist I Wish I'd Had
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Building Shipstry in 9 Days: From Empty Folder to Production

How I built a product ship registry with TanStack Start, Cloudflare Workers, D1, and R2 in 8 days — 640 commits, zero cold starts, and a lot of coffee.

March 12, 20267 mins read0claps0comments
Building Shipstry in 9 Days: From Empty Folder to Production